By: Erin Wilcox / June 6th, 2020
The Seattle Snakes, the Howell Hammers, and now, the Fort Lauderdale Fortune. The slate of teams for the future of the Penthouse League is quickly coming to fruition. Per the league's instagram, @phlbasketball, three additional teams will be a part of the second PHL season. Zack Allen will transition into an organization, and there will be two expansion teams. As for the Fort Lauderdale Fortune, team owner, Brian Chen really likes the ring to the name, "Fort Lauderdale Fortune just goes off the tongue easily." Personally, I really like the Fortune's logo. It has great symmetry, good colour, and the city font fits the logo well. Though I'm not sure about pirate ship, and what it has to do with this beach/cruise town. Overall, I think Mr. Chen and the PHL did a great job capturing the essence of this vibrant town with this re brand.
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